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Measurable and rooted in neuroscience, The SET Principle® Program
offers the tools and knowledge needed to manage emotions more
effectively in the workplace, at home, and while driving.

Program Benefits

  • Deal calmly with demanding customers, deadlines and delays
  • Resolve issues logically, not emotionally
  • Quickly regain focus and productivity after dealing with challenging situations
  • Manage nerves before sales calls or presentations
  • Reduce stress and improve health by keeping emotions in check

Leave the 90-minute workshop with a Commitment Card, SET Principle Success Sheet, and a framed SET Principle visual reminder for your desk. As you apply The SET Principle knowledge and tools, you’ll make better decisions and more rational choices, feel a greater sense of achievement and engagement, and leave work feeling more energized and less stressed. The workshop fee includes a 60-minute follow-up program.


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The Coach Architectural Sales Team increased their ability to manage emotions by 54% from the time of the program until the 3-week follow up!

—Gary Ross, Director of Sales Coaching, Coach

One of the major takeaways of The SET Principle® training is the tools to help me identify when too much emotion is involved. I can separate it out and control the interaction, so it typically has a positive outcome.

—David Hernandez, Project Manager, Florida utility

I used The SET Principle® to calm my nerves before going into a meeting with the company president. As a result, I was able to address any of his concerns in a calm and confident manner.

—Gary Ross, VP Sales, Coach Architectural

I can now resolve confusing situations between my buyer and the real estate agent without becoming argumentative. Thanks, Marsha for sharing The SET Principle® with our group.

—Frank Gonzalez, Sales Account Manager, Oldcastle

I’ve had the honor of reviewing The SET Principle® Training Program. As a PhD clinical psychologist and researcher, I find it is based upon sound principles of behavioral and neuro/brain-science. What really resonates with me is that The SET Principle® program offers relevant information and simple tools that can be applied to challenging situations we all face whether at work, at home, or on the road.

—Dr. Jeff Randall, Ph.D

We found The SET Principle® to be a very valuable program to help employees manage emotions. It’s simple and easy to apply. I highly recommend it to other companies!

—Brenda Weaver, Account Executive, Aon Private
Risk Management Insurance Agency

One of our employees put The SET Principle® into action immediately after Marsha presented it to us, before the program was even over!

—Bonnie Steinberg, Director of Human Resources,
Volen Center

SET In Motion

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About Marsha

A headshot photo of Marsha Freedman

Marsha Freedman

As a communication skills trainer, coach, speaker, and President of Express Yourself Communications, Inc., Marsha has used the brain science-based SET Principle with thousands of clients to overcome their fear of public speaking.

She adapted The SET Principle for business professionals as a means to experience more energy, manage stress, and develop a positive mindset in the workplace. Your organization will benefit from employees who have greater focus, increased productivity, and better customer relations. Marsha also offers a program for driver safety and customer service excellence.

Marsha has a master’s in Mass Communication and is an active member of the National Speakers Association/South Florida chapter. Learn more about Marsha by calling 954.249.7745 or visiting xprself.com


Ready? GET SET

Ask how your organization can benefit from The SET Principle®

Phone: 954-249-7745